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Research papers

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People
Authors: Jacqui Adams, Wendy Mitchell
June 15, 1980
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Citation

Adams and Mitchell (1980a, June 15). Children of the sixties. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-of-the-sixties


Research papers

The economic influence of young people in France its philosophical implications

Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
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Citation

le Bigot, J. (1980a, June 15). The economic influence of young people in France its philosophical implications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-economic-influence-of-young-people-in-france-its-philosophical-implications


Research papers

Who wears the pants in the family?

This paper explores the relationship between purchasing influence within the family (i.e., husband and wife) and advertising readership in magazines. It addresses the question: To what extent is purchasing influence, or buying behaviour, related to...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: William J. Wilson
August 28, 1977
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Citation

Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-


Research papers

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ernst Braunschweig
August 1, 1975
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Citation

Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/family-buying-decisions


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-child-as-a-test-person